AURA Cellular Science ("AURA," "we," "us," or "our") publishes editorial content and curates third-party wellness products at aura-cellular-science.com (the "Site"). This Privacy Policy explains what information we collect when you visit the Site or subscribe to our newsletter, how we use it, and the choices available to you.
Information We Collect
We collect information in the following ways:
- Information you provide directly. If you subscribe to the AURA newsletter, we collect the email address you submit through our sign-up form. That form is processed by our email service provider, Brevo (Sendinblue).
- Information collected automatically. Like most websites, we may use analytics tools (such as Google Analytics) to collect information about how visitors use the Site, including pages viewed, general location (city/country level), device and browser type, and referring links. Depending on your analytics choice, this may include usage data and pseudonymous identifiers (for example, a randomly generated ID stored in a cookie). See “Analytics choice” and “Cookies” below.
- Analytics choice. Google Analytics 4 is loaded only if you click “Accept analytics” in the banner. If you click “Reject” or make no choice, Google Analytics is not loaded and no Google Analytics cookies are set. You can change your choice at any time with “Cookie preferences” in the footer of any page.
- Affiliate link activity. When you click a link to a partner store (ClickBank or Amazon), that merchant may set its own cookies or tracking parameters to attribute the referral to AURA. We do not receive your purchase details, payment information, or shipping address from these merchants.
How We Use Your Information
- To send the newsletter and content you signed up to receive.
- To understand which content and products are useful to our readers, so we can improve the Site.
- To measure which partner links are being used, for our own internal reporting.
We do not sell your personal information. We do not share your email address with the ClickBank or Amazon merchants we feature; those relationships are tracked only through anonymous link parameters, not your identity.
Third-Party Service Providers
We rely on the following categories of third-party services to operate the Site:
- Brevo (Sendinblue) — email newsletter delivery and list management.
- Netlify — website hosting.
- ClickBank and Amazon Associates — affiliate link tracking and order fulfillment for products we feature; each operates under its own privacy policy once you leave our Site.
- Analytics providers (e.g., Google Analytics), where enabled, for aggregate traffic reporting.
Each of these providers has its own privacy practices governing the data it processes on our behalf.
Cookies
Analytics cookies are optional. Google Analytics cookies and identifiers are set only if you click “Accept analytics”; rejecting them does not stop the Site’s essential functions, and affiliate links and the newsletter form keep working. You can change your choice at any time with “Cookie preferences” in the footer of any page. Your choice is stored in your browser (local storage) so we do not ask again on every visit.
The Site may also use cookies and similar technologies for basic functionality. You can control cookies through your browser settings; disabling them may affect some Site features.
Performance metrics. Our hosting provider, Netlify, may collect aggregate, cookie-free performance metrics (such as page load times) to measure how fast the Site loads for real visitors. These metrics do not depend on your analytics choice.
Your Choices
- Unsubscribe. Every newsletter email includes an unsubscribe link. You can opt out of future emails at any time.
- Access or deletion. You can request a copy of the personal information we hold about you, or ask us to delete it, by contacting us at the email address below.
California Privacy Rights (CCPA)
If you are a California resident, you have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, request deletion of that information, and not be discriminated against for exercising these rights. We do not sell personal information as defined under the CCPA. To make a request, contact us using the details below.
Children's Privacy
The Site is not directed at children under 13, and we do not knowingly collect personal information from children under 13.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be reflected on this page.
Contact Us
Questions about this Privacy Policy, or requests to access or delete your data, can be sent to contact@aura-cellular-science.com.
Note: This is a general-purpose privacy policy template prepared for the AURA Site based on the data practices described above. It is not a substitute for legal advice. Before publishing, have it reviewed by a qualified attorney to confirm it fully reflects AURA's actual data practices and complies with applicable law in the jurisdictions where AURA operates and markets.